People were encouraged to shop small here in Abilene. We caught up with one local Abilene store, Kids Village to learn about their business.
Ann Pierce is a native of Abilene and a small business owner.
"Opening a business here, I felt very comfortable because I felt like I understood the community," said Kids Village Owner Ann Pierce.
She's here to meet one major goal, to offer something unique.
Pierce said, "Five years ago when my son was one, I had been through the baby shopping, the baby shower, the registry experience and there just wasn't a lot in Abilene at that time."
So she opened Kids Village, giving customers a solution.
"A lot of what you see in this store has come from our customers recommending product and things they've seen other places that they like," said Pierce.
Ann gave us an up close look, at some cool features her store offers.
"When a pregnant woman comes in, wants to do a registry with us we will go around help her with her selections answer any questions," said Pierce." We really take the time to get to know them."
She also said, running a small business has it's obstacles to overcome.
"There's always a challenge getting product into Abilene," said Pierce. "That's usually one of our biggest challenges. Getting the project here."
Despite bumps in the road, Ann says it's important to shop small versus online or at a big box store.
"You walk out with a gift, you know that it's the right gift, it's the right size, it's the right fit," said Pierce. "It works, it's not going to break on the first day they bring it home. It's quality."
Last year, over one hundred million people shopped small, on Small Business Saturday.