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New stores coming to Early's Heartland Mall

By Betty Nguyen, bnguyen@ktxs.com
Published On: Feb 10 2014 05:47:03 PM CST
Updated On: Feb 11 2014 11:13:01 AM CST
EARLY, Texas -

A change is around the corner for Early's Heartland Mall as more retailers are moving in.

Heartland Mall Property Manager Brittany Cooley uprooted her own store, Dazzling Divas, to make room for two new businesses – a nail salon and a Common Grounds coffee shop.

"I had to really take a step back and look at it as a mall manager and not a store owner," Cooley said. "I felt that for the mall, it was better to bring in a business who was going to constantly have traffic and bring more people out here and that would benefit more tenants."

More tenants mean more money coming into the Brown County economy.

"The more businesses we have here and the more money that stays here. It increases our sales tax. Our revenue stays in town," Cooley said.

Cooley said seven new businesses have opened in the mall in the last six months.

"It's astonishing and the community has been so supportive."

Dazzling Divas has relocated to 1601 Coggin Ave. in Brownwood.