Some retailers are starting holiday sales a little earlier and opening their stores for Black Friday shoppers on Thanksgiving Thursday.
"It's just too early we start celebrating Christmas right after Halloween," said George Chisholm who was at the Mall of Abilene Monday.
Black Friday used to be the day after Thanksgiving, but this year at many retailers, it's coming early.
"We’re opening up at 6 p.m. on Thanksgiving night. We are just going to try to get ahead of the competition on that Friday night and open early," said Raul Rodriguez, assistant manager at Best Buy in Abilene.
Stores like Best Buy, Sears, Macy's and Wal-Mart are all opening on Thanksgiving Day for shoppers. The Consumer Electronics Association said about 37 percent of Americans will go shopping on Black Friday.
"It's really turned into kind of the Super Bowl of retail, this Black Friday event, so yes, the reason everybody's in is because that's where all the money is," said Dr. Richard Lytle, Dean of the College of Business Administration at Abilene Christian University.
Some people are unhappy that employees of those stores may have to cut Thanksgiving short.
"We need to honor Thanksgiving and we need to be thankful and we need to have people off not working. None of us needs to be out shopping on Thanksgiving Day," said Tonya Castillo who does not shop on Black Friday.
"Do we not just have a time to stop and give thanks for family and our blessings and for all God's given us? Is it all about retail? And right now it is," said Lytle.
Last year, more than 30,000 people signed an online petition asking Wal-Mart not to open at 8 p.m. on Thanksgiving. It didn't seem to make an impact. This year they’re beginning sales at 6 p.m.