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Duck Commander now NASCAR title sponsor at Texas

Published On: Feb 06 2014 09:19:29 PM CST
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FT. WORTH, Texas -

The NASCAR Sprint Cup race at Texas is going to the ducks this spring.
    
Texas Motor Speedway on Thursday announced a multiyear title sponsorship agreement for its spring race with Duck Commander, the brand of best-selling duck calls and Robertson family-owned company featured on the A&E show "Duck Dynasty." The deal is for the spring race at the track.
    
The April 6 race will be known as the Duck Commander 500.
    
It is a three-year deal with a renewable option for an additional three years. Financial terms weren't revealed.
    
TMS President Eddie Gossage says it's a unique sponsorship in professional sports, coming with celebrity spokespeople who are followed by millions of people each week.